5 Things Your Seller Clients Expect From A Real Estate Agent

Essential Services a Real Estate Agent Provides Their Clients

As a real estate agent, it is crucial to meet your clients’ needs. There are specific things that all homebuyers expect from their agent. They include trust, communication, knowledge, professionalism, commitment to customer service, and accuracy in representation.

The best real estate agents recognize that being available with constant communication is a significant part of their job. Nobody wants poor customer service, such as late or unanswered messages.

Make yourself available to your clients as often as possible. Even if you cannot answer right away, set up an automatic response letting them know you’ve received their message. We all want to be heard, and no one wants to sit around all day waiting for an answer.

Let’s look at some specific services real estate clients expect from their agents.

Generating an Accurate Comparative Market Analysis

One of the most vital aspects of selling a home is an accurate listing price. If you list your home at an unrealistic price, it can cause damaging effects.

Your agent should be able to provide you with an accurate comparative market analysis to set a fair price for your home. The real estate CMA does just that.

Your agent will visit your home and prepare a detailed set of notes about all your home’s essential characteristics. Things like the size, number of bedrooms, number of baths, the condition, age, amenities, and the attributes of the lot will all be noted.

The agent will then find other most similar properties, known as comparable sales. All of this data will be used to construct the market analysis.

The most important job of the real estate agent is to present factual data and opinions to arrive at fair market value. There should be a suggested list price and probable sale price provided.

Helping To Secure The Best Deal For You

If your agent has done an excellent job, the information should be the basis for getting the best deal for you.

They should be familiar with all of the local market conditions and be able to guide you through the entire selling process.

When offers start to come in, they should communicate a sound action plan. The best real estate agents are excellent negotiators, constantly looking out for your best interests.

Providing accurate advice will constantly be staying abreast of current market conditions. If they change, the agent should be able to provide proper counseling.

Creating an Exceptional Marketing Plan

Getting a home’s desired price and terms takes a well-coordinated real estate marketing plan.

There are specific things a real estate agent will do to get the ball rolling, including providing professional photography. Selling any product involves having a positive first impression. That’s never more true when it comes to selling real estate.

The photos for your home are the first showings of your home. Buyers will jump on the computer and look at new listings daily. Exceptional photography will make the phone ring.

Accompanying any good listing in the multiple listing service is an accurate, detailed description. You don’t need to be a wordsmith, but taking the time to craft something that accurately sells the property is essential.

Real Estate agents, on top of their game, will make adjustments on all popular listing websites, so their clients’ homes stand out. Most top agents also invest in having their own marketing website as well.

Negotiating The Offer

Offers will come rolling in when a real estate agent’s efforts have paid off. A critical role of a seller’s agent will be providing recommendations and advice.

Do all of the contract terms look normal? Are the contingency dates in-line with normal expectations? Proper contractual timelines become criticale.

Is the buyer putting down an ample earnest money deposit? Is the closing date acceptable?

Real Estate agents need to be a guide and sounding board for contract terms. A great seller’s agent will put together a game plan, including a counteroffer on any terms that need to be adjusted.

Looking over contingent offers is a valuable function of a listing agent.

Negotiating The Buyer’s Home Inspection

One of the most significant hurdles in real estate transactions is the buyer’s home inspection. There will likely be a home inspection contingency in the contract that allows buyers to escape the sale if they don’t like the results.

Real Estate agents can be invaluable in keeping deals moving forward. Negotiation of a home inspection is often a critical point in the transaction when there are issues.

It can become even more critical when a home inspection is conducted for a first-time homebuyer. If the buyers don’t have an experienced buyer’s agent, they can ask for unrealistic repairs or improvements.

Agents who have experience often understand that proper negotiating is usually a give and take.

Understanding price reductions, repairs, and seller concessions become crucial to keeping sales together.

Recommending Vendors and Contractors

During the process of selling a home, there are often things that need to get done. Even before a house goes on the market, there could be items that need to be addressed.

Does the home need new carpets or a fresh coat of paint? Real Estate agents often have a list of trustworthy vendors that can be passed along to the seller.

Some homeowners have cluttered properties that need addressing. The solutions can vary, including renting a storage unit, calling in a junk removal company, or donating to a charity.

Agents who are dialed in will be able to provide recommendations to all of these vendors. One of the more popular questions agents get from homeowners is advice on who to use as a mover.

The role of a real estate agent doesn’t end at the closing. Agents are often providing answers to questions well after the close.

Final Thoughts

These are just five things that a client expects from a real estate agent. There will be many more throughout your home buying process, from the day a for sale sign hits the law to when you’re sitting at a closing table.

As a real estate agent, it is vital to meet these expectations. Make sure you are always prepared to help your clients by exceeding expectations.

Promising the moon and not delivering is the perfect way to prevent repeat business and referrals.

On the other hand, unparalleled commitment to service will win more future business.