A Good First Impression
Make your ASHI Member Profile work for you.

You only have one chance to make a first impression, and your ASHI Member Profile is how potential customers are introduced to you using the Find an Inspector tool. Perfecting your member profile is easy, and we have some valuable tips to get you there.
There are several areas where you can customize your profile. The more you have filled out, the more those viewing your profile will be informed of your expertise and experience.
To get started, visit the ASHI website at ashi.org, select “member dashboard” from the menu bar, and click “edit member profile.”

1—Confirm Your Address
At the top of your profile, you will see the address provided by the ASHI database. This regional information matches you with potential customers in the Find My Inspector tool. Although the address is automatically populated through our database, you can customize it using the “edit this address” option.
Be sure to carefully review the address information, fix any typos, and confirm that your address is correct. Your address will not be shown publicly, but instead pulled from the backend using an algorithm when potential customers search in their area. Once youʼve updated your address, click “set as Find an Inspector Address.” Your aim is to make this process as seamless as possible for your next customer to find and hire you.

2—Upload a Profile Picture and Cover Photo
A picture can say 1,000 words, so be sure your profile picture tells the right story. Use this part of your profile to upload a high-resolution photo of yourself or a logo for your business. Using high-resolution images on your profile, social media, and website illustrates that your services are of high quality and that you pay attention to detail—essential for any home inspector.
Professional headshots can be expensive, but luckily most smartphones and tablets can provide a high-resolution photo for your profile. Your headshot should be noticeable and easily visible when viewed on a smaller device. A great headshot should capture you, giving a friendly and approachable look directly at the camera to convey eye contact.
The ideal headshot location is taken indoors—with good, natural lighting but away from direct sunlight. Choose a backdrop like a solid-colored wall to make it look like youʼre in a professional photographerʼs studio. Choose a wall that will make your face stand out. If a solid-colored wall is unavailable, backdrops are affordable and available for purchase online (see example at right).
For your cover photo, choose a high-resolution image that fits the dimensions provided. The cover photo on your profile is an excellent opportunity to showcase your company logo and branding. Need help creating a unique company logo? Visit ASHIʼs website to get connected to our in-house graphic designer who can help you create a professional logo to stand out from the competition. It is a service we offer ASHI members for free! Go
here to get started.
3—Contact Information
Now that your photos are uploaded make sure your contact information is correct. Include the best phone number and email address for potential customers to reach you. Include your business website and social media information as well; adding this additional information extends the reach of your business and serves as another opportunity to give the best impression of what you and your services can provide.
4—Highlight Your Expertise, Company, and Licensing information
Next, you will select the property types and additional services you offer. This makes for a well-rounded profile. Listing your services in one spot for easy review makes it easy for someone looking to hire you.
Your company bio should be brief and engaging. Remember, someone looking at your profile may be viewing multiple options at one time. Make sure your bio is engaging and grammatically correct. This is another big opportunity to make a good impression on a potential client. See bio example at right.

Be sure to list your state licensing information (for states that require it). This gives customers a sense of security in hiring you, knowing that your skills and expertise are up to date and within regulation.
After completing all your profile updates, click save, and you are set! Your profile is now live on ASHIʼs Find an Inspector portal and ready for your new customers to find you.
Do you have a marketing topic you would like to see covered in the Reporter? Please let us know. Email your ideas to editor@ashi.org.
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ASHI offers its members unparalleled resources to advance their careers. ASHI offers training for inspectors at all levels of knowledge and experience, including resources about all major home systems. Members benefit from a vast network of experienced professionals, providing a community for mentorship and knowledge sharing..
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