In the May issue of the Reporter, the ASHI Certification Committee (ACC) suggested things you can do to incorporate the ACI designation and ASHI brand into your personal marketing. Spring is now summer. Hopefully, you are busy performing inspections; nevertheless, this integration is so important to help bring business to your door, so we'll review the suggestions one last time:
- Integrate the new ASHI "Gold Standard" logo into your business cards, stationary, advertising, website and email signature line. Use the ACI designation every chance you get.
- Update your "Membership Profile" and "Find an Inspector and Web Settings" on the ASHI website to get current information about your business and service pushed to potential clients when they use the ASHI Find an Inspector tool.
- Upgrade your ASHI membership to the ACI level ASAP. Doing so improves your ranking on the Find and Inspector tool and gives you a vote in the association.
- Incorporate a QR (Quick Reference) code in your business card for mobile phone users to scan to reach a web page or even quick dial your phone number. Use that big blank area on the back of your card for something useful.
- Optimize your website for mobile phone searches. People use phones to find businesses and services. Your current website may be packed with information about you and your services, but have you ever tried to read it on a mobile phone?
- We suggested using your email signature line to incorporate the ACI logo into all your email messages. Take it one step further. Develop several signature lines tailored for different groups such as current and prospective clients and agents. A unique signature line is just a click as needed.
- At last year's ASHI conference, several presenters suggested using your mobile phone to take pictures of unusual things you run across on inspections to send to your blog with a brief description. This is an easy way to generate fresh website content that demonstrates your knowledge and experience to those searching for a home inspector.
- • Develop a PowerPoint™ presentation explaining your business and services. Park it on your website so potential clients can view it to learn more about you.
The ACC always is looking at other certification programs that can open new or existing markets. The ACI is designed to meet what we consider the minimum prerequisites for a competent home inspector. There is interest in a Master Level designation by some groups within ASHI. That also comes with comments about years of experience not being enough to guarantee a competent inspector. What do you and your ASHI chapter consider to be qualifications that would indicate a competent, qualified Master Level inspector. We are interested in your comments, so please feel free to email them to me at the address below so we can look at all aspects of this issue. There also is interest in certifications that may lie outside the scope of a typical home inspection. This industry can be the jumping off point for many construction-related services such as commercial and safety inspections. We welcome your input on these and all issues.
The ASHI Certified Inspector (ACI) denotes that you have earned your stripes by the following: Gained experience by inspecting 250 homes, had your reports verified as being in accordance with the ASHI Standards of Practice, and demonstrated your knowledge by passing a psychometrically validated exam. No other home inspector association goes to these lengths to assure its members know their business. We are professional, unique and special inspectors who care about our clients and the properties we inspect. Wear your ASHI badge with pride when challenged by the other "want-to-be" inspectors and inspector associations because they really can't measure up to these high standards.