At a Glance

From September 2024 through late January, more than 50 posts were made across LinkedIn, Facebook, and Instagram. These posts highlight member spotlights, promote upcoming classes and courses, share updates on the new website, and feature ASHI resources like the ASHI Reporter. Our focus has been on delivering engaging content showcasing ASHI’s value to members and the public. 

Overall Follower Growth

In the past 90 days, we’ve experienced a 0.33% growth, bringing our total follower count across platforms to 19,686.

On LinkedIn, ASHI drew 80 new followers over 90 days (through late January). 

The ASHI team has also continued to focus on engaging posts to maintain and build momentum.

Top-Performing Posts 

Member spotlights continue to be among our top-performing posts. Each month, we reach out to members celebrating a five-year or longer ASHI anniversary. Members with that month’s anniversary are also recognized in the Reporter and can submit an online form to participate in the social media campaign. These posts highlight ASHI members’ backgrounds and why they joined ASHI. The personal stories resonate, sparking interactions and sharing. 

ASHI classes and courses also continue to be popular posts. Posts promoting ASHI’s classes and certification courses continue to drive strong engagement, as members and prospects look for ways to grow their skills and earn credentials. 

Coming Soon

In the approaching months, we plan to promote upcoming blog posts. The posts will cover industry trends, inspection tips, and member experiences. Research has shown that offering a blog on the ASHI website will help increase traffic and boost the SSO (single sign-on). 

The ASHI team is also working on video content. Upcoming things to look forward to include videos on how to edit a member dashboard and how to add the digital membership badge.