You’re a Professional: Sound Like One on Twitter
Illustration © Fotolia.
Between friends, social media messages can be informal and fun, but if you’re using Twitter to win the confidence of would-be clients, here are some tips for creating a professional image while participating in interactive dialogue.
- Use full stops and commas (not ellipses). Put your apostrophes in the right place.
- Use speech marks and parentheses.
- Don’t end every sentence with an exclamation mark.
- Read your tweet out loud before you submit it. Are the pauses in the right place? We still need to breathe, even at 140 characters (or less).
- Accept nothing less than flawless grammar and perfect spelling.
- Always begin a tweet with a capital letter.
- Use a capital letter with each new sentence (and you only need one space after the full stop).
- Correctly use your and you’re, its and it’s and there, their and they’re.
- Using all capital letters makes it LOOK LIKE YOU’RE SHOUTING (except acronyms).
- Avoid text-speak at all costs. What you share should be well-crafted and a complete thought.
- Make sure content is relevant to a broad/public audience.
- Don’t be self-serving all of the time (e.g., link to industry news, not just ASHI news).
- Phrases like “click here” or “visit the website,” etc., are sophomoric in theTwittersphere. The action you want the follower to take is implied by including the shortened URL within the Tweet.
- Rule to remember: Don’t look to celebrities for guidance here. Many of them break most of these rules, most of the time. It doesn’t matter for them because they’re celebrities. The rules don’t apply.
Short on content for your Twitter feed?
ASHI encourages you to retweet from @ashi_inspection.
Here’s an example of the tweets you will find there.
- Angie from Angie’s List says a home inspector can help prioritize repair needs. http://ow.ly/bOKGB
- What you might miss that a home inspector will find in the house you’re buying. http://ow.ly/bOKJC
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