Tips on Marketing Yourself

Welcome to the first installment of the Marketing Minute, presented by ASHI Communications staff. We’ve received some FAQs from our members about the best way to market themselves. If you don’t know where to start and you don’t yet have a logo, take advantage of ASHI’s free logo service.
In this installment, we will speak about posting on social media. With a logo in hand, some great sites will help you create graphics for free using templates.
Free Software
Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. With lots of free templates, it’s great for beginners and more experienced users.
You have likely heard of some Adobe products, like Adobe Photoshop, used mostly by professional photographers and editors, but Adobe has recently entered the market with free software targeted for the less experienced, too.
Enter Adobe Express. It can help you create social media images for any platform with an extensive template library to kickstart your creativity and graphics you can drag and drop right onto your design.
What Should My Social Media Content Have?
1: Brevity.
We can’t stress this enough. You have a short time to gain the reader’s attention. You can’t pack a post with why someone should use you over a competitor. Keep that to a link of testimonials on your website—we’ll cover this in a future installment of the Marketing Minute, plus tips on creating social media graphics.
2: Focus.
Know who you are trying to target. Who are you trying to attract? A first-time home buyer is likely 35 or less, so you want to be sure you are relatable.
Or, is this post meant to inform local REALTORS® of why they should let their clients know about you and your area of expertise?
3: Location.
Determine where your customers spend the most time. Many people make the mistake of being everywhere at once—Twitter, Instagram, Facebook, LinkedIn, TikTok—but this is nearly impossible to maintain unless you have full-time staff who can create fresh content weekly at minimum.
Start small. Pick one platform, and focus your efforts. Having new content in one place is more important than having dated content across platforms.
4: Timeliness.
Dedicate at least to posting new content once a week.
5: Have a Goal.
What is the goal of my social media? Is it to educate the public about why they should use a home inspector when purchasing? Is it just to make people aware of my business?
What do you want to gain? Be very specific here. Everyone wants more customers, but you need to determine why someone would choose you when decision time comes.
We hope this helps. As always, we are here for you. If you have any questions or ideas, email us.
We’ll discuss updating your profile in the Find an Inspector portal next month. See you next time.
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Taking Inspection Photos: What is your camera of choice?
Toilet Efficiency
Scaling Up: Making the leap from owner-operated to multi-inspector firm
A Home Inspector’s Role in Quality Control
Postcards from the Field
InspectionWorld 2023: Make the most out of the conference
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