Speaking at Service Clubs: Boost Your Business

Are you looking for an inexpensive way to promote your business? Have you ever wondered what higher visibility in your community could do to increase business? Have you ever listened to a speaker at a service club and thought, “I could do better than  that.” You can!

Why should you give free talks?

Service clubs do not pay a fee. However, you are paid in a currency that is far more valuable: visibility and access to new contacts who are part of your local community where you do business.

Talking about your business, charity or major passion is exciting, fun and provides great visibility. Your first talks to local service organizations like Rotary, Kiwanis and Optimists lead to many more invitations. Remember, every service club is looking for a free speaker for next Thursday!

Even though your business may be in home inspections, advertising specialties or printing, an effective speech will bring you recognition and eventual business. Even if you talk about your hobbies, interests or charity of choice, your introduction will mention your business. You will be networking and meeting new local business professionals.

What should you talk about?

What do you know that other people want to know about? What do you know that other people should know? What are the questions people ask you most often about your business, or industry, or even hobby or interests?

Speaking at a service club or any local group is an excellent starting point for promoting your service. But remember, no one is eager to listen to a sales presentation. Your goal is to be interesting, informative and even entertaining. This leads to the audience members wanting to have a conversation with you. A conversation can lead to a friendship, a client or a referral. For example, an insurance professional who also happens to be an athlete can talk about running an Iron Man Triathlon, what it taught him, how that relates to planning for the future and add in his expert advice or investment philosophy.

How do you get invited to speak?

First, develop your speech. Then, tell your friends, clients, associates and acquaintances you are available and would love the opportunity to speak to local programs. Search online for service clubs in your town or city. In most cities, the local Chamber of Commerce will be at the top of your search. Find out who the program chairperson is; he or she has a tough job and is always looking for interesting speakers.

An entertaining, interesting talk on any subject that is well delivered is always well received. You now have the opportunity to make yourself and your business more visible in your community.

How do you maximize the experience?

Be easy to work with. Write your own short introduction, including the importance of the subject, and why you are the perfect person to deliver that message. Make your bio available to them well in advance for their newsletter. As most organizations now have websites that advertise the program, also send a good photo and link to your website.

Go early to the event, and make sure you meet as many people as possible. Find the visitors from other organizations and mention, “If you enjoy my presentation, please give my card to your program chair.”

Have a handout or flier: Develop one sheet detailing your key points and information on your topic. Offer a catalogue or brochure, if appropriate. If you’ve had an article published, make copies for the audience members. Make sure whatever you offer includes your contact information.

Collect business cards. If your goal is to develop business contacts, always collect business cards from the audience members. You can hold a drawing for small prizes such as a gift certificate for your business.

Drive traffic to your website or blog. If your audience is interested in the subject, where can they get more information? Let them know you are available to speak for other groups. Just as you did in conversation, before you close your speech, mention, “If you belong to any other organizations that would be interested in hearing a speech on this subject, feel free to pass along my card and website.”

Speaking before a group of strangers may be slightly intimidating at first. Just remember, this is the beginning of many long-term relationships. Go on! Step up to the podium and profit from the experience!

Reprinted with permission. To learn more about Patricia Fripp, contact her at www.Fripp.com, 415-753-6556, twitter@PFripp, or PFripp@ix.netcom.com.