Online Marketing: Adding Interactive Content

by Dominic Maricic September 1, 2011

Let’s imagine the casual client who is looking over multiple websites for an inspector, not sure whom to choose. Yes, all have a phone number to call. The client writes them down, planning to call a few in the morning. Then, he or she comes across a site with a box on its front page that says, ‘Chat with this inspector live!’ Now, you’ve added a way to create an instant connection with the potential client.

This tip also works well with young buyers and those in the military.

Online widgets (small programs) such as Plugoo: plugoo.com and Meebo: meebo.com allow you to add a chat program to your site for clients to chat with you live. When a client asks a question, you’ll receive it in any chat program that you use (MSN, AIM, Google, Facebook, etc.). If you’re not around, potential clients will get a message letting them know you’re away. You can even connect chat to your smart phone, allowing you to receive messages while away from your computer.

Now, you’ve answered visitors’ questions, and they can’t contact anyone else until the next day. So, of course, they’re much more likely to hire you.

Another communication program that can bring you inspections is the text-messaging widget. It allows clients who are more comfortable behind their computer to text you through your website. You receive the message on your phone and call them right back.

 RETech Blogs’ text widget at realestatetechnologyonline.com/widget/ works great.

 Oh, I forgot to mention, all these widgets are free! Have a question? Ask me on the ASHI Forum’s Marketing Board.


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