One Interview, 58 Hits

Amy Hoak, a reporter from MarketWatch, published an article about water leaks, which includes a quote from David Tamny. During November, this article appeared in 58 publications across the nation in big and small markets, including the following:

• Wall Street Journal
• Salt Lake Tribune (Salt Lake City, Utah)
• Newsday (New York)
• Connecticut Post (Bridgeport, Conn.)
• South Florida Sun-Sentinel (Ft. Lauderdale, Fla.)
• Stuart News (Stuart, Fla.)
• Milwaukee Journal Sentinel (Milwaukee, Wis.)
• Daily Herald (Arlington Heights, Ill.)
• Decatur Daily (Decatur, Ill.)
• News & Observer (Raleigh, N.C.)
• Star Tribune (Minneapolis, Minn.)
• Arizona Daily Star (Tucson, Ariz.)
• Honolulu Star-Advertiser (Honolulu, Hawaii)
• Santa Barbara News-Press (Santa Barbara, Calif.)
• Santa Cruz Sentinel (Santa Cruz, Calif.)
• San Diego Union-Tribune (San Diego, Calif.)
• Sacramento Bee (Sacramento, Calif.)

See the full list on www.ashireporter.org, February issue.
Its success parallels that of the ASHI-produced article “Home Inspections Help You Sell,” which was picked up by 62 publications over several months earlier in the year.

One interview … CNN homepage and more

Sarah Hoye, a freelance reporter for CNN, interviewed David Tamny regarding meth labs in homes. The article was featured on the CNN homepage in November, as well as on:

• MSNBC
• WIBW-TV Channel 13 (Topeka, Kan.)
• Bucks County Courier Times (Philadelphia, Pa.)
• PhillyBurbs.com Blog (Philadelphia, Pa.)

And That’s Not all

An article in This Old House magazine recommends homeowners refer to www.ASHI.org when looking to get a home inspection:

• “Scrutiny On The Bounty”

An article in Vail Daily (Vail, Colo.) real estate column discusses the importance of a professional home inspection and mentions contacting an ASHI Certified Home Inspector:

• “Use A Professional Inspector”

These are the highlights from November 2010, when ASHI’s public relations program generated more than 90,000 impressions, which means it was possible that 90,000 consumers saw or heard about ASHI inspectors in a positive context through the media.

How to Promote ASHI

While the national public relations program continues to work to make home inspection and ASHI Certified Home Inspector household words, you can help.

• Social Networking
ASHI members can help educate the public by participating in ASH’s Facebook Fan Page and on Twitter. Use the buttons at the bottom of www.ashi.org and help vitalize these public networking sites.

• Ramp Up Your Own Publicity Program
Suggestions on how to promote your company and profession were published in the October 2010 ASHI Reporter on Page 16. The article also is available online at here.

Share your success

Let us know when you appear in the media, including in local real estate publications. Also share your tips for using public relations to promote yourself and the profession. E-mail sandyb@ashi.org.