A Proven Marketing Tip for Each Day of the Week
1. Analyze your sales targets
- Past customers
- Future customers
- Real estate professionals
- Builders
2. Review your website
- Compare it with other home inspectors’ websites and adopt their good ideas
- Link to the ASHI website for the Virtual Home Inspection
- Include links to your social media (Facebook, Twitter, LinkedIn, Blog)
3. Show your ASHI identification
- Review the materials you received when you joined ASHI and when you moved up to ACI.
- Identify yourself as ASHI on your social media, using the logo if appropriate
- Use ASHI identification in your business and marketing materials, from letterhead to brochures, shirts to truck decals
4. Present to local real estate offices
- Develop a seasonal program
- Use the Virtual Home Inspection on the ASHI website
- Leave behind ASHI brochures imprinted with your contact information
5. Leverage real estate communications vehicles
- Tailor evergreen ASHI press releases to submit to state or county magazines or newsletters
- Friend and follow real estate-related social media; retweet or share items of interest
6. Develop a periodic direct mail program
- Three times a year
- Past customers and clients
- Newsletter or e-letter with links to your website
- Ask for a referral
- New potential clients
- Defined targets such as builders and real estate professionals
7. Exhibit at home shows and seminars
- Consider as a chapter function
- Rent the new exhibit banner (or order a customized one) from ASHI headquarters
- Advertise in the show program
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