A Proven Marketing Tip for Each Day of the Week

by Edited by ASHI Staff July 1, 2012

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Illustration © Fotolia

1. Analyze your sales targets

  • Past customers
  • Future customers
  • Real estate professionals
  • Builders

2. Review your website

  • Compare it with other home inspectors’ websites and adopt their good ideas
  • Link to the ASHI website for the Virtual Home Inspection
  • Include links to your social media (Facebook, Twitter, LinkedIn, Blog)

3. Show your ASHI identification

  • Review the materials you received when you joined ASHI and when you moved up to ACI.
  • Identify yourself as ASHI on your social media, using the logo if appropriate
  • Use ASHI identification in your business and marketing materials, from letterhead to brochures, shirts to truck decals

4. Present to local real estate offices

  • Develop a seasonal program
  • Use the Virtual Home Inspection on the ASHI website
  • Leave behind ASHI brochures imprinted with your contact information

5. Leverage real estate communications vehicles

  • Tailor evergreen ASHI press releases to submit to state or county magazines or newsletters
  • Friend and follow real estate-related social media; retweet or share items of interest

6. Develop a periodic direct mail program

  • Three times a year
  • Past customers and clients
  • Newsletter or e-letter with links to your website
  • Ask for a referral
  • New potential clients
  • Defined targets such as builders and real estate professionals

7. Exhibit at home shows and seminars

  • Consider as a chapter function
  • Rent the new exhibit banner (or order a customized one) from ASHI headquarters
  • Advertise in the show program


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