Jeff Tippett - Newsroom Author Details

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Known to many as Mr. Persuasion, Jeff Tippett wrote the book on persuasive communications. Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals and empowers attendees to positively impact their organizations or businesses. His book, Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need, boldly declares that we all live or die based on our ability to persuade. It reached #1 bestseller on Amazon. In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs and communications firm. He has worked with Airbnb, National Restaurant Association, League of Women Voters and League of Conservation Voters, among others. Industry experts have validated Jeff’s work with awards, including the prestigious American Advertising Award. Learn more at

Articles authored

Deliver a Compelling Story, May 2020