Joel Singer - Newsroom Author Details

Joel Singer is the CEO of APPLICA Solutions, which helps businesses to grow sales and reduce costs through innovative services that combine marketing automation and artificial intelligence. APPLICA is a proud partner of ASHI, and Joel is a frequent contributor of articles that help home inspectors gain insights into ways to improve their marketing and branding. Joel has held CEO positions at several publicly-traded companies and has been an adjunct professor at Brandeis University's graduate business school. Additional articles by Joel can be found at the Applica Blog.

Articles authored

Targeting Your Content Marketing, June 2021

Pinning High-Performing Posts To Increase Client Engagement, May 2021

Improving Your Digital Presence, April 2021

Are Your Customer Clicks Coming or Going?, March 2021

Measuring Digital Performance: Likes vs. Clicks, February 2021

Ringing Your Social Media Dinner Bell, January 2021

Marketing Yourself to Real Estate Agents, April 2017