Within days of being distributed on the Business Wire, the ASHI press release "ASHI Deems April National Home Inspection Month" had been picked up by several hundred outlets, including the following:
• CBS MoneyWatch
• Wall Street Select
• Buffalo News (N.Y.)
• Boston Globe (Mass.)
• Cincinnati Business Courier (Ohio)
• Columbus Dispatch (Ohio)
• Contra Costa Times (Calif.)
• Fort Worth Star-Telegram (Texas)
• Houston Chronicle (Texas)
• Indianapolis Business Journal (Ind.)
• CBS San Francisco (Calif.)
• Kansas City Star (Mo.)
• Miami Herald (Fla.)
• New York Daily News (N.Y.)
• WLS TV Chicago (Ill.)
• CBS MoneyWatch.com
In addition to mainstream media in major markets, it was picked up by numerous lesser-known outlets such as US Insurance, Golf-Observer.com (Leesburg, Va.), Alamogordo Daily News (N.M.), KARN NewsRadio (Little Rock, Ark.), to name a few.
This was the second blockbuster for the press release program. Within days of its February 22 release, you could read "A New Poll from ASHI Reports More Than 70 Percent of Homeowners Agree Their Home Inspection Helped Them Avoid Potential Problems" on 321 websites, and it continues to appear in columns and blogs.
ASHI's public relations representatives are proactive and reactive. The proactive press releases do a great job for the society. Equally important is the reactive work they do responding to requests from reporters, who need answers or want to flesh out a real estate-related article. Years of commitment to a strong public relations program has established ASHI's reputation as the source for information, even interviews. Here are two examples of how reactive public relations works for ASHI.
An article was published in MarketWatch about the importance of using a home inspector.
Another article, "Get Your Home Ready For Spring," references ASHI and links to the website. It received a lot of broadcast coverage and was featured on 11 stations and their affiliated websites.
If you have questions about the public relations program, contact Sandy Bourseau at firstname.lastname@example.org.