The press release about Brendan Ryan receiving the 2008 ASHI President’s Award got top billing in the Sunday Business Briefs section of his local paper, but he almost missed seeing it because he was out of town ski racing that day, something he says also is good for business.
Ryan explained: “A couple of +/- 50 mph crashes kept me out of placing in both of the day’s events, but I did get silver rankings for each of the individual runs. Racing is fun and is also a great opportunity for networking for business. For instance, last week’s races were benefiting the Children’s Hospital Foundation and Blind & Vision Impaired Rehabilitation Center. You get to meet people in the organizations and help good causes at the same time.”
When he returned home from the races, several people had called him to alert him to the press coverage of his award.
Press releases were written and distributed for all the 2008 award winners, new officers and new directors.
Strong finish; fast start with national media
Immediate Past-President Brion Grant finished up his term as ASHI’s national spokesperson by being interviewed by Adrian Sainz, an Associated Press real estate writer, for the article “Choosing the Right Home Inspector.” It posted on Jan. 15, complete with Grant’s quotes on Mainstreet.com.
ASHI President Bill Richardson is off to a fast start keeping ASHI’s name before the public. He’s currently featured in a This Old House article “9 Tips for Buying a Foreclosure.” He also provided information for a feature-length article in the March/April issue of Tuxedo Road, an Atlanta-based luxury men’s publication and has been interviewed by several other publications.
Reports from the clipping service confirm that local newspapers and broadcasters consider ASHI chapter presidents and members the go-to-source for questions about homes and home sales. Being mentioned in the
editorial sections rather than in paid ads is the more credible way to reach potential customers. The society will continue to promote its members through the media as the home inspectors to call when you need a