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Home | Newsroom | ASHI Reporter | July 2012

A Proven Marketing Tip for Each Day of the Week

By Edited by ASHI Staff | July 01, 2012
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1. Analyze your sales targets
  • Past customers

  • Future customers

  • Real estate professionals

  • Builders
2. Review your website
  • Compare it with other home inspectors' websites and adopt their good ideas

  • Link to the ASHI website for the Virtual Home Inspection

  • Include links to your social media (Facebook, Twitter, LinkedIn, Blog)

3. Show your ASHI identification
  • Review the materials you received when you joined ASHI and when you moved up to ACI.

  • Identify yourself as ASHI on your social media, using the logo if appropriate

  • Use ASHI identification in your business and marketing materials, from letterhead to brochures, shirts to truck decals
4. Present to local real estate offices
  • Develop a seasonal program

  • Use the Virtual Home Inspection on the ASHI website

  • Leave behind ASHI brochures imprinted with your contact information
5. Leverage real estate communications vehicles
  • Tailor evergreen ASHI press releases to submit to state or county magazines or newsletters

  • Friend and follow real estate-related social media; retweet or share items of interest
6. Develop a periodic direct mail program
  • Three times a year

  • Past customers and clients

  • Newsletter or e-letter with links to your website

  • Ask for a referral

  • New potential clients

  • Defined targets such as builders and real estate professionals
7. Exhibit at home shows and seminars
  • Consider as a chapter function

  • Rent the new exhibit banner (or order a customized one) from ASHI headquarters

  • Advertise in the show program




Edited by ASHI Staff

ASHI’s Web site, www.ashi.org, is the definitive resource for inspectors, consumers, real estate professionals and the media for information, advice and resources dedicated to home inspection. Here you’ll find a wealth of shared ASHI home inspection knowledge at your disposal. Your feedback and comments are welcome.

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