A Proven Marketing Tip for Each Day of the Week

Illustration © Fotolia

1. Analyze your sales targets

Past customers
Future customers
Real estate professionals
Builders

2. Review your website

Compare it with other home inspectors' websites and adopt their good ideas
Link to the ASHI website for the Virtual Home Inspection
Include links to your social media (Facebook, Twitter, LinkedIn, Blog)

3. Show your ASHI identification

Review the materials you received when you joined ASHI and when you moved up to ACI.
Identify yourself as ASHI on your social media, using the logo if appropriate
Use ASHI identification in your business and marketing materials, from letterhead to brochures, shirts to truck decals

4. Present to local real estate offices

Develop a seasonal program
Use the Virtual Home Inspection on the ASHI website
Leave behind ASHI brochures imprinted with your contact information

5. Leverage real estate communications vehicles

Tailor evergreen ASHI press releases to submit to state or county magazines or newsletters
Friend and follow real estate-related social media; retweet or share items of interest

6. Develop a periodic direct mail program

Three times a year
Past customers and clients
Newsletter or e-letter with links to your website
Ask for a referral
New potential clients
Defined targets such as builders and real estate professionals

7. Exhibit at home shows and seminars

Consider as a chapter function
Rent the new exhibit banner (or order a customized one) from ASHI headquarters
Advertise in the show program

Edited by ASHI Staff

ASHI’s Web site, www.ashi.org, is the definitive resource for inspectors, consumers, real estate professionals and the media for information, advice and resources dedicated to home inspection. Here you’ll find a wealth of shared ASHI home inspection knowledge at your disposal. Your feedback and comments are welcome.

ASHI Reporter