The Gold Standard By Brendan Ryan, ACI
The Gold Standard
By: Brendan Ryan, ACI
The ASHI Certification Committee recently released
certification documents to all members who have attained ACI status. The
documents unveiled the new Certified Inspector gold seal logo and included
The logo was designed to carry on the visibility of
ASHI, the most recognized insignia in the profession, yet be distinctive in its
own right. The photographic negative format makes it brighter than its solid
counterpart. Placement of the logo on a seal
provides a universally accepted symbol of highest quality and achievement. The
chosen background color announces that ASHI and its NCCA accredited Certified
Inspector program are the Gold Standard of the home inspection profession.
The Certified Inspector logo has been trademarked for
use only by persons who have reached this level of competency within ASHI. The
logo and logo use policy are available on the ASHI website in the download
section. Logo use is similar to our
current policy in regard. The term
Certified Inspector is required below the logo.
The logo shall be presented in the black on gold color format. Use of the acronym ACI after the name of an
ASHI Certified Inspector is allowed and verifiable by having completed an NCCA
accredited certification program.
The distinctive gold standard logo and ACI acronym
provide marketing opportunities for qualified inspectors to differentiate
themselves from their competition. In
general, they signify a higher level of experience and tested knowledge. For
those in regulated states, these symbols promote the inspectors dedication to
excellence by going beyond the requirements of state licensing and maintaining
ASHI Certified Inspector status as well.
ACI status is an individual achievement. Inspectors
who qualify for use of the gold seal logo are encouraged to use it on marketing
materials, vehicles and websites. There is a “Verify My Certification” link
that ACIs can put on their website that will take clients to an ASHI page that
confirms ACI status. This personalized
link is available by emailing ASHI HQ.
It is a great marketing tool. Multi-inspector firms may identify
individual employees by using the logo and link within their marketing
Historically, the ability to use an acronym after
one’s name has been reserved for persons who have reached a level of
independently certified competence. Today, while the term certified and placing
letters after your name have become grossly abused, it is important to know
that ASHI Certified Inspector is one of the few legally recognized through
accreditation. The NCCA evaluates parent organizations for viability and
integrity along with their certification programs for fairness, reliability and
means of recertification. No other home inspection association has met this
level of scrutiny or has the ability to issue this level of certification.
ACIs can display and use
their certification with confidence as it is based on a true and verifiable
third-party accreditation. They can use it with confidence that ASHI as the
leader and voice of the profession. And,
with confidence that they are the gold standard: ASHI Certified Inspectors.